In affiliate marketing there is always a race against time. E-mail marketing is another technique that has been a life changer for affiliate marketers. Use email marketing to create an engaged following, and also to scale your affiliate income in a big way. This post shows you why email marketing is essential to affiliate marketing success and what you can do to make your email campaigns a success.
Why Is Email Marketing A Must For Affiliate Marketers?
Email marketing is still one of the most affordable and direct means of getting in front of your target group. Following are a few of the reasons why email marketing should not be left out for affiliate marketers:
- Email directly : emails open up a front door to your target group, you can send a personal message and make a lasting connection.
- High Return On Investment: Email marketing gives you on average $36 return for every $1 you spend according to the industry data, it is a great investment for affiliates.
- Listener Retention: You will be able to sustain relationships with your email subscribers in a long term which will ensure repeat clicks and conversions.
- Analytics and Reports: Email marketing services provide advanced reporting so that you can optimize your campaigns.
Building a Winning Email List
The building block of any email marketing campaign is an email list. Here are how you can grow and sustain your list:
1. Create High-Value Lead Magnets:
- Don’t be afraid to give away eBooks, cheat sheets or special webinars in exchange for a subscription.
- Make sure the lead magnet is in your affiliate niche.
2. Optimize Your Signup Forms:
- Put signup forms in the right places on your website and landing pages.
- Call-to-actions: Include eye-catching CTAs to compel registrations.
3. Leverage Social Media:
- Use social channels to advertise your email list and tell people why they should sign up.
4. Use Double Opt-In:
- Do a double opt-in for high quality subscribers who are genuine about what you are sharing.
Crafting Affiliate-Friendly Email Campaigns
Having a great list is just the start, now to create campaigns that get you affiliate revenue. Here’s how:
1. Segment Your Audience:
- Segment subscribers by interests, habits, and demographics.
- Communicate to segments in specific emails.
2. Write Engaging Subject Lines:
- A catchy subject line increases opens.
- Call attention using curiosity, urgency, or personalization.
3. Focus on Value:
- Offer value instead of selling. Tip: Offer suggestions, reviews, or feedback on your affiliate products.
- Combine advertising with educational or fun content.
4. Use Persuasive CTAs:
- Make sure to include CTA’s that are straightforward and useful in your emails.
- Try out CTA placements, colors and text to see which one is best.
5. Test and Optimize:
- You can A/B test subject lines, text, and times of send.
- Use the data to tweak your campaigns for even better results.
Automating Your Email Marketing
Email automation is an awesome way to grow affiliate income. Automation allows you to:
1. Set Up Drip Campaigns:
- Send a drip campaign of automated emails to keep your subscribers.
- Propel your brand, publish interesting content, and slowly push affiliate products.
2. Send Transactional Emails:
- Send follow-ups after users have viewed your content or clicked an affiliate link.
- Send these emails to suggest related products or services.
3. Leverage Behavioral Triggers:
- Send emails on a click of a button, like when the user goes to a particular page or abandons a cart.
Measuring Email Marketing Success
When monitoring performance data, for example, tracking things like: How Much Traffic Do You Get From Email?
1. Open Rate:
- Represents the percentage of recipients who opened your email.
- Find subjects that pique interest and interest.
2. Click-Through Rate (CTR):
- Indicates how many people opened links in your email.
- Make sure you are presenting attractive CTAs.
3. Conversion Rate:
- Tracks the number of email recipients who performed an action you want them to do, for example a purchase.
4. Unsubscribe Rate:
- Ensures you can measure audience satisfaction with your posts.
- So make sure you’re emails are not super generic.
Compliance and Best Practices
In order to earn your trust and remain within email marketing rules:
1. Follow GDPR and CAN-SPAM Guidelines:
- Ask for prior permission before mailing users.
- Include a prominent unsubscribe link at the bottom of every email.
2. Avoid Spammy Tactics:
- Avoid clickbait subject lines or over-promotional copy.
- Speak professionally and add real value.
Conclusion
Email marketing is a great way to grow your affiliate income if done right. Using a targeted email list, creative campaigns and automation, you can generate regular affiliate income while building long-term audience. Deliver value, optimize your strategy, and do the right thing so email marketing is a must-have for your affiliate marketing arsenal.
